Love Me, Love My Brand, Says the Sultan of Snark™

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The woman seated next to me on the plane told me her name was Stefanie but that she went by Adventure Girl. This was a moment I had been prepared for since I got married, thanks to Hall and Oates. But it turned out, I discovered without asking, that Adventure Girl was just her Twitter name. It also turned out that she had 1.5 million followers. Eventually, I told her that I too am on Twitter and waited for her to ask how many followers I have. When I told her I have more than a million, her eyes got wide, and she leaned in, listening closely. This, I realized, must be what it’s like to have money. Read more…

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